HealthVerity: Leading the Healthcare Industry in Privacy Management & Interoperability

With laws such as General Data Protection Regulation (GDPR) and the new California Consumer Privacy Act (CCPA) now in place, healthcare organizations now face the arduous task of reconsidering their approach to managing consumer data and consent permissions. Such laws require organizations—that collect, use, and share personal data—to protect the data privacy of consumers at the strictest level. The complexity in managing consumer consent becomes increasingly more burdensome when the healthcare providers attempt to link patient data across disparate silos or platforms within their own enterprise. Although more difficult, complying with the new data privacy regulations and consumer permissions has become a necessity. Uniquely positioned as a leader in data preserving-privacy management, HealthVerity has built a technology platform that serves as the foundation for the rapid creation, exchange, and management of healthcare and consumer data.

The mission of HealthVerity stemmed from the need for an alternative solution to not only finding the right data, but making it interoperable with third party datasets for novel discoveries. Since its inception in 2014, the Philadelphia-based company has been empowering top pharmaceutical and payer organizations with the technologies to gain perspectives on patient activity in a fully-interoperable, privacy-protecting manner.

The company’s consent management platform, HealthVerity Consent, is an enterprise-class solution that leverages blockchain to aggregate and manage all individual consumer and patient preferences in one central location. The platform ensures regulatory compliance by establishing a shared, immutable record of all the consumer consent transactions that take place within an organization, enabling only permissioned parties to access the data in real time.