Managing Big Data with the "Right" Cloud Infrastructure

Marc Jones, Distinguished Engineer, IBM Cloud Infrastructure
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Marc Jones, Distinguished Engineer, IBM Cloud Infrastructure

Every day, we create 2.5 quintillion bytes of data — pictures, video, audio, biometrics, weather, and more. In fact, we generate so much data that 90 percent of the data in the world today has been created in the last two years alone. As IBM Chairman and CEO Ginni Rometty recently wrote, “data is the great new natural resource of our time.”

The challenge we face is how to manage, control and mine this deluge of data. This is where cloud computing comes in. We’ve all heard that today’s iPhones hold more processing power than the best Apollo-era computers and that Moore’s Law continues to see the number of transistors on integrated circuits double every two years. Having easy access to the latest IT infrastructure via the cloud is the “game changer.” Users pay for what they use while having an unprecedented amount of computing power at their fingertips.

Companies across every industry are sprinting to adopt new digital business models and cloud provides the foundation companies need to harness the power of big data and the Internet of Things.

  We recognize that the transition to cloud is a journey and that means having the right mix of public and private cloud infrastructure 

But not all “clouds” are created equal. For many companies, virtualized servers provide the cost efficiency, flexibility and throughput they need to manage their workloads. But as companies continue to infuse big data into every facet of their business and embrace emerging technologies -- such as Blockchain, the Internet of Things (IoT), cognitive and more -- virtualized servers may not provide the speed and performance necessary for data-intensive, high input-output use cases.

Take the advertising industry for example. Mobile is rapidly becoming the primary point of engagement for advertising and ad tech companies have billions of data points on user preferences. This means that the highly personalized advertising exchanges consumers have come to expect must be executed in milliseconds, globally, right on the user’s mobile device. And with the holiday season upon us, the volume of data that advertising companies must process will skyrocket along with advertising spends. To say that this industry is data-intensive is an understatement.

This is where getting the most performance out of your cloud infrastructure comes in. IBM is a pioneer in bare metal cloud and today customers use IBM's infrastructure-as-a-service as the foundation for building and running next generation applications that leverage Watson, Blockchain, IoT, analytics and other cutting edge innovations. 

A bare metal cloud, coupled with global scale and low network latency is ideal for data-intensive workloads, particularly those that require always-on, high performance and speed. In industries from advertising to gaming and health care to financial services, I expect to see bare metal cloud infrastructure increasingly embraced for its unmatched power, speed and security.

We recognize that the transition to cloud is a journey and that means having the right mix of public and private cloud infrastructure. CIOs should look for cloud services that have the right capabilities to meet the rapidly evolving needs of today's data-driven businesses. As big data becomes the new normal and emerging technologies gain traction, having the right mix of cloud infrastructure will position companies to drive innovation and embrace the disruption that is taking place across all industries.

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